Lee Merkhofer Consulting Priority Systems

Step 1: Identify and structure objectives

Objectives are value judgments and should be specified by decision makers. Suppose the vacationer's top-level objective is to maximize enjoyment, which requires maximizing fun and minimizing work. Items add fun when they are used and their use enhances enjoyment. Work occurs if the items are heavy and take up too much room in the suitcase.

Objectives Hierarchy

Structuring objectives as a hierarchy shows how achieving lower-level objectives (that are impacted by choices) enable higher-level objectives to be achieved. Objectives must be complete (to capture all significant considerations) and cannot be redundant or overlap (to avoid double counting).